think like churchill artwork

Press Release

Touchpress and the publishers Hodder & Stoughton are proud to announce Think Like Churchill, a new app for iPhone and iPad, featuring Boris Johnson. Think Like Churchill will be available on the App Store from December 11.

‘‘Churchill Heritage is delighted to collaborate with Touchpress – Churchill loved new technology and thought innovation led to change. This app is a way of reaching today’s new decision-makers, whether gamers, leaders or entrepreneurs, and giving them a masterclass in Churchillian thinking as well as an appreciation of his legacy.” – Randolph Churchill

In the app users are asked to stand in the shoes of Winston Churchill and experience some of the dilemmas the great man faced throughout his long life. On release, the app will contain five decisions with a further two being released in 2015 as a free update. The decisions cover major political choices, including the Dardanelles campaign, as well some more personal moments from Churchill’s life. Boris Johnson guides the user through the app, narrating the opening and closing sections of each dilemma and providing the historical and biographical context.

Told as a beautifully animated graphic novel, the app paints a new kind of portrait of Churchill. Each decision combines the former Prime Minister’s own words, with archive material and contemporary sources, to show the complexity of his thinking and how he brought his fierce intelligence to everything he did. At the end of each scenario, users are asked what they would do in Churchill’s place to see if they make the same choices. Users’ decisions are measured and analysed to see if their thinking process shows the same qualities as Winston Churchill.

The app will be priced at £2.49.

Boris Johnson says: “The story of Winston Churchill’s life shows that one man can make a difference. He wasn’t always right, but his mixture of brains, brawn and guts enabled him to take difficult decisions quickly. This app takes you into his thinking process and helps to reveal the nature of his leadership genius. I have no doubt Churchill would be a man for apps of all kinds.”

Sam Aspinall, CEO of Touchpress says: “This is quite different to anything we’ve made before and yet it bears all the hallmarks of our work in terms of quality, scope and ambition. We’ve crafted this app with Churchill Heritage, Boris Johnson and Hodder, to produce something really quite extraordinary. It shows what can be done in the digital space when you work with world-class content and world-class developers.”

Think Like Churchill is made by Touchpress in association with Hodder and Stoughton, Boris Johnson and Churchill Heritage.

Touchpress is the creative team behind some of the most innovative apps available, including Molecules by Theodore Gray, The Elements, The Orchestra and Disney Animated. In 2013 their app Disney Animated, made in partnership with Walt Disney Animation Studios and Disney Interactive, was chosen by Apple as their iPad App of 2013. It also recently won a Children’s BAFTA award. 

Download the press kit here.